Puma Partner Yo Gotti Gets Candid About His Prison Reform Initiative & Racial Equality

Puma Partner Yo Gotti Gets Candid About His Prison Reform Initiative & Racial Equality

Records with ownership of his masters. And with the help of Roc Nation’s philanthropic wing, Team Roc, he launched a fight against the Mississippi Department of Corrections for what he believes are inhumane conditions inside the Parchman prison.

Gotti was also working at the time with Puma — the brand he signed with in October 2017 — to deliver more product bearing his name before year’s end. Shortly after the rapper visited FN’s New York office, however, the coronavirus landed stateside and put a pause on many of his plans.

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  • discusses how COVID-19 impacted his Puma collaboration and where his ongoing fight for justice and equality stands.

    Puma being involved in it is very dope. That’s a brand contributing to a real cause. It’s strong, it’s powerful and it’s fly. I tip my hat to them for supporting things like that.”” data-reactid=”32″>“Puma being involved in it is very dope. That’s a brand contributing to a real cause. It’s strong, it’s powerful and it’s fly. I tip my hat to them for supporting things like that.”

    “We’re taking it one thing at a time. This is personal. It didn’t come from a place of ‘I want to be involved in prison reform.’ It came from seeing the inmates [in the Mississippi State Penitentiary at Parchman] and the visuals coming out of that prison and figuring I should do something. I linked up with Team Roc and did something immediately — within a day of seeing the footage, we were taking action, [filing lawsuits, holding rallies]. I wanted to make sure we’re making real change.”

    “The whole world paused, so of course it made everything more difficult, but it didn’t change the focus. Coronavirus is such a big topic that it took a lot of attention off of it, but it most definitely didn’t take our fight off of it. We knew we had to fight harder to be heard in the mix of all this stuff going on. The coronavirus made it much worse for the guys in Parchman and all prisons.” [Gotti, Jay-Z and Team Roc filed a class-action lawsuit July 9 on behalf of Mississippi prisoners, against department of corrections commissioner Nathan Burl Cain and health-care provider Centurion due to the poor prison conditions during the pandemic.]

    smartest or the best thing to be. If everybody just does what they can for the cause, hopefully, we’ll end up in a better position.”

    It’s like family, and I feel like we share similarities in certain things, like the work in the community, focusing on a lot of givebacks. I’m looking forward to building that more. We already worked on the GV Special and we have been in the works with different collabs. We want to make sure we put the right product into the market, so until we get the right product, we’re just going back and forth with designs and ideas.”” data-reactid=”40″>“It’s like family, and I feel like we share similarities in certain things, like the work in the community, focusing on a lot of givebacks. I’m looking forward to building that more. We already worked on the GV Special and we have been in the works with different collabs. We want to make sure we put the right product into the market, so until we get the right product, we’re just going back and forth with designs and ideas.”

    “The coronavirus delayed everything. We’re still working through it with Puma and figuring out better dates and strategies for how we would do what we were planning to do. I ain’t got exact dates yet. It’s going to be a multifaceted collaboration — footwear and apparel.”

    Emory Jones [collection]. He had the sweatsuit that had ‘Bet on Yourself’ on it and the shoe to match. The s**t was so fly. I was in New York when it dropped. I drove to the Foot Locker store in Times Square and bought the whole kit. I had a show in [Philadelphia] that night with Meek Mill and I wore it to the show. My second would be the Nipsey [Hussle] one because they were super fly and I just loved what it stood for: The Marathon.”” data-reactid=”44″>“The [first] Emory Jones [collection]. He had the sweatsuit that had ‘Bet on Yourself’ on it and the shoe to match. The s**t was so fly. I was in New York when it dropped. I drove to the Foot Locker store in Times Square and bought the whole kit. I had a show in [Philadelphia] that night with Meek Mill and I wore it to the show. My second would be the Nipsey [Hussle] one because they were super fly and I just loved what it stood for: The Marathon.”

    “I’m a hustler. I get a rush from turning anything into something bigger. And I like to diversify. Of course, we all work for revenue, but I don’t think ‘revenue first.’ I think ‘success first.’ If I can take something from one to 10, I know I’m going to get paid when I’m winning. I also think passive income and residual income is more powerful than any one big check.”

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    Published at Fri, 31 Jul 2020 15:09:00 +0000

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